AI Precision Targeting for Better Conversations & Faster Conversions - Desiree-Jessica Pely, PhD

Are you ready to rise above guesswork and dominate your market by focusing on the customers who truly matter? In this session, Dr. Desiree-Jessica Pely reveals how AI-powered customer targeting transforms both inbound and outbound efforts into strategic, high-impact engagements. You’ll learn how advanced intelligence uncovers the signals and characteristics of your best leads, enabling your teams to duplicate winning approaches across your pipeline—in minutes.


Real-world results speak for themselves: organizations have reported a 300% increase in email response rates, 2x account penetration, and 30% higher engagement simply by honing in on high-value and high-intent prospects. By seamlessly integrating data from across your CRM, marketing platforms, and sales enablement tools, you can align your entire go-to-market organization around the same clear Ideal Customer Profile (ICP). This alignment not only spares your team from chasing low-potential leads, it also boosts their confidence—arming them with data-driven insights that validate a prospect’s specific needs, so they can step into conversations with executive stakeholders ready to prove real value. Consultative selling at scale -- with real humans, not AI SDRs.


If you’ve ever felt that your strategy is scattered or your teams are stretched thin, this talk will show you how to systematically identify, prioritize, and convert top-tier opportunities. Whether you’re aiming to optimize inbound funnels or supercharge outbound campaigns, AI-powered targeting provides the precision and speed you need to drive sustainable growth, empower your teams, and consistently win over decision-makers.


Desiree-Jessica Pely, PhD, brings a bold new vision to B2B sales, go-to-market strategy, and revenue growth, uniting financial market intelligence and deep customer profiling to give businesses an undeniable edge. As Co-Founder and CEO of Loyee.ai, Jessica has built a platform that empowers revenue teams to capture high-value markets—turning complex signals into actionable, data-driven insights.


Armed with a PhD in Financial Economics and a background in Computer Science, Jessica applies both academic rigor and entrepreneurial savvy to every project. Her early research alongside Nobel Laureate Richard Thaler fueled her fascination with how behavioral economics shapes decision-making—insights she now channels into advanced predictive modeling for real-world sales and marketing.






jessica.pely@loyee.ai


https://www.loyee.ai


https://www.instagram.com/desireejessica/


https://www.linkedin.com/in/pely/








~ More About Revenue By Design ~






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Sponsors








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To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/